Niche Britain provides imaginative weekly UK / Ireland product updates that help travel sellers to match innovative ideas to different sources of new business. It heightens awareness of exciting new travel experiences that can be included in tailormade tours for those interested in gardens, castles and stately homes; literary Britain; the visual arts; the performing arts; Christian Heritage; family travel; girls getaways and pre and post cruise extensions.

It is written so that tour organisers can keep up to date with ideas, anniversaries, celebrations, and festivals that can then be customised into tours that meet their client's interests, timeframes and budgets. Its editor, Paull Tickner, for many years with British Heritage Tours has over 30 years experience in designing and operating often very complex programmes and his knowledge, experience and connections ensure that Niche Britain is the voice of grassroots GB.