Group Travel Tour Operator and DMC for Shrewsbury
Shrewsbury and Severn Valley
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Museum & Art Gallery, Market Street, Shrewsbury ©Courtesy of VisitShropshire
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View of Shropshire Hills ©Courtesy of VisitShropshire
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The Sabrina boat cruise along the river Severn in Shrewsbury, Shropshire
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View of the bridge and castle in Ludlow, Shropshire
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View of Ludlow across from the River Teme ©Courtesy of VisitShropshire
Tucked away between the West Midlands and the Welsh border, Shropshire is both a hidden gem and a very special place to visit. This tour includes some of the county’s highlights: a visit to medieval Shrewsbury, including a walking tour and river cruise; a ride on the steam-hauled Severn Valley Railway; and time to explore the market towns of Ludlow and Bridgnorth.
Dates
April - October 2026 (dates subject to availability)
Suggested itinerary by coach
Day 1
Travel to your hotel
The Greatdays team will be pleased to offer suggestions for places to visit on the journey or for refreshment breaks.
Day 2
Shrewsbury, walking tour and cruise on the River Severn
Today we travel to Shrewsbury, one of England’s finest medieval market towns. After a walking tour led by a local guide there’s free time to explore the quaint narrow streets and hidden alleyways. In the afternoon we take a relaxing 45-minute cruise (with commentary) around the picturesque River Severn loop to see the town from the water.
Day 3
Ludlow and Severn Valley Railway
This morning we take a leisurely drive over the Shropshire Hills via Bishops Castle and Knighton to the thriving medieval market town of Ludlow. Poet John Betjeman described the town as “probably the loveliest town in England”. We then travel to Kidderminster for a ride behind a steam locomotive on the Severn Valley Railway. The 16-mile run to Bridgnorth follows the River Severn through glorious and unspoilt countryside. On arrival there’s free time to explore the town, possibly taking the steepest inland funicular railway between the lower and upper town.
Day 4
After breakfast, we will return home
Mercure Hotel Telford ****
Well situated for discovering the beautiful Shropshire countryside, the Mercure Hotel Telford has 153 comfortable rooms. In addition to the fitness suite and an indoor pool, there is a bar, restaurant serving contemporary food and delicious breakfasts in the morning. A lift will take you to all floors. Large Free on site car / coach park available.
The Telford Hotel ****
Located to the South of Telford, nearby the River Severn and Ironbridge. The hotel is set in beautiful grounds with views over the Severn Valley. The Telford Hotel Golf and Spa offers 114 rooms, some with scenic views of the surroundings. The Restaurant 1779 serves dinner and buffet breakfast in the morning. A spa is complimentary to guests. On site coach parking.
Holiday Inn Telford ****
Just a short drive to Ironbridge and stunning historic towns of Bridgnorth and Shrewsbury, the Holiday Inn Telford is a great location for enjoying the Shropshire area. 152 rooms over 3 floors are well equipped and comfortable for your stay. The Olive Tree restaurant offers a modern decor with large firepit feature in the centre of the restaurant. The Olive Branch bar has a more relaxed atmosphere with outdoor seating to enjoy a drink on mild evenings. Free onsite coach parking is available with advance notice.
Greatdays offer a selection of quality hotels in Shropshire.
| 2026 dates | 4 days / 3 nights |
| Mercure Telford **** | From £320.00 per person |
| The Telford Hotel **** | From £340.00 per person |
| Holiday Inn Telford **** | From £355.00 per person |
Single room supplement available upon request.
